Strategi Komunikasi Pemasaran Penerbit Buku Obelia Di Kota Medan

نویسندگان

چکیده

This study aims to determine the marketing communication strategy of Obelia book publishers in their bookstores increasing product sales and maintaining existence printed books amidst rise technological developments that have given birth latest information tools form internet electronic (E-books). uses a qualitative approach, types data this research are descriptive. theory mix or Marketing Mix, namely advertising, promotion, public relations, direct personal selling. Researchers conducted in-depth interviews with founder who is also owner bookstore. The researcher made observations field collected from previous studies as reference. results indicate application Mix for Medan considered effective.

برای دانلود باید عضویت طلایی داشته باشید

برای دانلود متن کامل این مقاله و بیش از 32 میلیون مقاله دیگر ابتدا ثبت نام کنید

اگر عضو سایت هستید لطفا وارد حساب کاربری خود شوید

منابع مشابه

Measuring Information System Service Quality: SERVQUAL from the Other Side

Asal usul SERVQUAL Instrumen ini awalnya dibangun oleh para peneliti di bidang pemasaran untuk mengukur kualitas pelayanan secara umum, karena pada saat itu kualitas pelayanan menjadi salah satu fokus ayng sering dibahas dalam pemasaran. Instrumen ini diperkenalkan oleh Zeithaml, Parasuraman & Berry dalam buku mereka yang berjudul Delivering Quality Service; Balancing Customer Perceptions and E...

متن کامل

Neural Networks for Sepsis Prediction - the MEDAN-Project

Since the description of sepsis by Schottmüller in 1914, the amount on knowledge available on sepsis and its underlying pathophysiology has substantially increased. Epidemiologic examinations of abdominal septic shock patients show the potential for high risk posed by and the extensive therapy situation in the intensive care unit (ICU) (5). Unfo rtunately, until now it has not been possible to ...

متن کامل

Jurnal Komunikasi, Malaysian Journal of Communication Vol 23: 1-13

This paper addresses the digital divide issues based on a survey of 150 respondents comprising of governments and respondents from rural and urban sectors of selected areas as well as in-depth interviews. The study explored various government measures to encourage the wider uptake of computers and other forms of ICT applications. The study also looked into steps taken to minimize the digital di...

متن کامل

Mitochondrial evolution and phylogeography in the hydrozoan Obelia geniculata (Cnidaria)

The distribution and genetic structure of many marine invertebrates in the North Atlantic have been influenced by the Pleistocene glaciation, which caused local extinctions followed by recolonization in warmer periods. Mitochondrial DNA markers are typically used to reconstruct species histories. Here, two mitochondrial markers [16S rDNA and cytochrome c oxidase I (COI)] were used to study the ...

متن کامل

ذخیره در منابع من


  با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید

ژورنال

عنوان ژورنال: Journal of Education, Humaniora and Social Sciences

سال: 2023

ISSN: ['2622-3740']

DOI: https://doi.org/10.34007/jehss.v6i1.1777